A $65 billion company CEO is paying someone $200,000+ to make him popular on LinkedIn.
And here's what this tells us:
1) Being a thought leader online costs real dollars
2) Big CEOs need to be known, not just their companies
3) It's not about getting followers and likes, but about influence and trust
What's really happening
PayPal's CEO Alex Chriss already has 70,000+ LinkedIn followers. But he wants more. And for the right reasons.
He's hiring someone whose only job is to make him look good and smart online. I mean he already is, we know that. But he wants to transform internal leadership into external leadership!! Which I advise CEOs and execs to do all the time!!
Because when the CEO is popular, everyone wants to work at that company. It is a TALENT MAGNET!
Look at Revolut. Their "tough" CEO (he's known for pressuring employees to work super hard) still got 1.6 million job applications last year to fill 2000 positions.
This is not showing off
Some people think this is just showing off. So sad!
Smartass CEOs know that if people know you, they know all about your company too.
I mean, Steven Bartlett ain't a fool right? He knows what he is doing by building his personal brand so big. Just by following him I know so much about all of his companies! And I bet you do too.
The question is...
So, my question is... would you pay $200,000 to become LinkedIn famous?
Remember, only 1% of people post on LinkedIn regularly. That's your opportunity to become STELLR!!
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