Your "grateful to attend" posts don't really land anymore.
LinkedIn is not what it used to be.
If you're still only using LinkedIn to post your big wins, your $10M raise, or some basic "grateful to attend" type of caption… your reach is probably very low.
I mean, yes… I know you've got 5 people who adore you and like everything you post. I got those too. Top fans. We love them. We keep them.
But if you actually want more reach, here are 3 things you need to know:
1. The algorithm doesn't care unless people do
Your post doesn't land in everyone's feed by default. If you don't get reactions in the first hour, it won't be pushed in front by the algorithm. That means it disappears quickly, and most of your audience never sees it.
2. Saves are the new likes
If someone saves your content, LinkedIn sees that as deep value content. It's a super good sign. So create content people want to come back to. Focus on your industry, not just on yourself. Spotlight on them, not you.
3. LinkedIn punishes you for sending people away
If you drop a link in the body, LinkedIn slaps your reach. They want to keep users on the platform. So put the link in the first comment instead.
And don't forget
One of the best ways to grow on LinkedIn is to actually engage. Block 10 minutes in your calendar each day just to comment on other people's content. I know it sounds boring but it does the trick. Make a list of the top 10 people and companies you want to be associated with, and interact there. You'll be discovered by new people, your reach will go up, your network will grow.
And if you don't have time to do this, we can do it for you. UNDERCOVER. No one will know. Pinky promise. That's how we operate at STELLR. We impersonate executives on LinkedIn on a regular basis. Wanna see our results? DM me.
What's one LinkedIn tip you swear by? Share the smart stuff.
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