Revamping Your Personal Brand: Expert Advice from a PR Expert

In my last post, I recommended an article by Aliza Licht, a seasoned PR and marketing expert, in which she emphasizes how important it is not to let our personal brand gather dust, especially at a time when AI is becoming so powerful.

Now, I will share her insights on how we can refine our personal brand and stay relevant in the fast-changing digital world.

Licht says:

”Workers should assess their level of innovation in their roles and remember the crucial role of human ingenuity and innovation.”

According to Licht, a successful personal brand is built on a successful work product. Without a solid track record, your reputation is at risk. For those who are comfortable in their roles, Licht recommends asking yourself some introspective questions. Here are a few she recommends:

  • When’s the last time I learned something new?
  • When’s the last time I brought a new idea to a company?
  • When’s the last time I raised my hand and said, “I realized no one is doing this thing, and actually I have some time right now, and I’d love to take it on”?

I can’t agree more with Licht when it comes to self-reflection because our personal brand is built on our values, and without self-reflection it is not possible to know our values and prioritize them in the best possible way.

What questions do you ask yourself from time to time to make sure your personal brand is as fresh as it can be?

Let me know!

As a personal branding expert, I can help you create a unique and powerful brand that will help you reach your biggest dreams.

Contact me today to see if we’re a fit for working together.

As usual, stay on the rollercoaster until the ride ends. Great things need time to manifest, so be patient with yourself!

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Claudia Miclaus - Executive Personal Branding for CEOs

Hi! I'm Claudia

All my work is designed to help you create a business and life you love. Thanks for popping by.