I’ve got the secret sauce!

I’ve got the secret sauce! For what, you may ask? Merging your personal swagger with your business brilliance!

During the personal branding process for my clients, I’m often asked how we can align our personal brand with our business vision.

I know it’s a bit tricky because your personal brand is mainly about your personal values and you don’t want to impose them on others at work.

At the same time, your business is an extension of your personal life and values, and you want your business to align with and reflect what is most important to you.

So how do you get your employees on board with your vision for your personal brand?

Well… Here are my suggestions:

  • First, get clear about your own values: You cannot clearly articulate your values if you are not clear about them yourself.
  • Communicate your values: It is important that you communicate your values to your team in an effective way, e.g. through an internal communication manual, at company meetings, in your speeches, etc. But be careful not to overdo it.
  • Offer real-life examples: Since values are abstract and intangible, it’s easier to convey them using real-life examples.
  • Show, don’t tell: It sounds like a cliché, but it’s a good cliché to remember. A team looks to its leader and expects them to lead by example.
  • Don’t be too hard on yourself and your employees: Living according to your values is an ideal life. But we’re human and can’t be perfect. Always do your best to live the values you preach and demand the same from your employees, but be patient and understanding with yourself if you find yourself and your company in a situation that doesn’t accurately reflect those values.
  • Align at least one area of your personal life with your company’s vision: I recommend that my clients take at least one concrete action in their personal lives that is based on one of the key elements of their company’s vision. For example, if your company emphasizes environmental sustainability, you should adopt eco-friendly practices at home, such as recycling, using energy-efficient appliances, and reducing waste.
  • Listen to your employees: Create an open, safe space where your employees can give you their feedback on the defined values and vision, take them into account, and be open to change when necessary.

What would you add to the list? Share your thoughts in the comments. I’d like to read them.

As a personal branding expert, I can help you create a unique and powerful brand that will help you reach your biggest dreams.

Contact me today to see if we’re a fit for working together.

As usual, stay on the rollercoaster until the ride ends. Great things need time to manifest, so be patient with yourself!

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Claudia Miclaus - Executive Personal Branding for CEOs

Hi! I'm Claudia

All my work is designed to help you create a business and life you love. Thanks for popping by.