Discovering Your Values: The Key to Authentic Personal Branding

If I ask you what your top 10 values in life are, how long will it take you to answer?

What if I then asked you to narrow them down to 5 core values that you live by?

Good for you if you can name them off the top of your head.

If not, or if you want to choose values that describe you more accurately, I have a challenge for you.

But first, let me explain why I believe personal branding is important, regardless of your position.

There’s a misconception that personal branding is all about becoming famous, but this is not the case. In reality, everyone already has some sort of personal brand—it’s essentially their reputation that precedes them.

This means that people have already heard some things about you before they actually meet you, and these perceptions can be positive or negative.

When we look at personal branding in this light, we realize that personal branding is about creating alignment between our values and public perception, and this process begins with discovering our true core values. Right?

That’s why I’ve published a free PDF workbook on my website that contains a comprehensive list of values that can inspire you to better define your values and help you stay on brand.

In the workbook, you’ll also find a section where you can write down how you plan to incorporate your most important values into your daily life.

For example, if you value respect, you may be able to respect other people by listening to them more actively.

If values, which are the emotional currency of life, are important to you, go to my website and download the list of values from the “free training” section of the homepage.

I’m excited to hear about your most important values and how you choose them. Let me know your thoughts in the comments.

As a personal branding expert, I can help you create a unique and powerful brand that will help you reach your biggest dreams.

Contact me today to see if we’re a fit for working together.

As usual, stay on the rollercoaster until the ride ends. Great things need time to manifest, so be patient with yourself!

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Claudia Miclaus - Executive Personal Branding for CEOs

Hi! I'm Claudia

All my work is designed to help you create a business and life you love. Thanks for popping by.