Branding vs. Marketing

Alot of individuals I run into, ask me what is the difference between branding and marketing. Most of the times they see no difference between the two, they see it is as one big basket that holds all the eggs. Even though they look very similar, there is a major distinction in between the two, and in this very short article I’d love to clarify it for you. Ok, so let’s take them one by one.

Branding in the Oxford dictionary is stated as:
“the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them”

Marketing in the Oxford dictionary is stated as:
“the activity of presenting, advertising and selling a company’s products or services in the best possible way”.

In another words, if:

If you have no brand,
there is nothing to market.

Branding is always the core of your marketing strategy. If you have no brand there is nothing to market. The authentic branding process is very long and very intense. For you to have solid brand it is required to dig very deep into who you are, to discover your mission, your values, what you believe in, so that you can offer products and create brands that are aligned with who you are. These are the brands that will stay with you for the rest of your life. The authentic you, never sells out.
Branding, is really discovering your value proposition, finding the tone you use when you speak to your audience.

Marketing is what you use to leverage and sell your brand with. All these tolls come complementary to help you sell your brand. Campaigns, strategies, media, promotion, offers, sales calls, advertising, leads, SEO, social media, channels are part of marketing strategy.

Have a look on the graphic below, for a proper understanding.

You can now better understand the difference in between the two, and I hope you will know what you are looking for at this stage. I highly encourage you to ask for help from a branding specialist if you are in the branding phase of your business. Even if you are a specialist it is hard to see things about yourself, and pretty much always is better to have an unrelated consultant help you go though the discovery process. Don’t overcomplicate things, because then you’ll have no product to market. And remember, progress not perfection!

I truly hope this article helped you, feel free to write your comments below and I will make sure to respond via Q&A Video Day.
Stay on the rollercoaster until the ride ends. Great things need time to manifest, so be patient with yourself!

Claudia Miclaus - Homepage Landing

Hi! I'm Claudia

All my work is designed for you create a personal brand and a business you love. Thanks for popping by.


  1. Paul Cozariuc

    Hi Claudia,
    I read the articles on your page and I really like the way you write.
    I’ve read a lot of articles about the difference between branding and marketing, but I’ve never understood it as clearly as I do now.
    I also read the About section and I can say that I was impressed by the results obtained by you in the areas of life that you are passionate about.
    Congratulations on who you are.
    Mi-ar face placere sa te cunosc intr-o buna zi si sa te felicit si personal pentru ceea ce realizezi pe plan profesional si nu numai.

    • Claudia Miclaus

      Hi Paul, your words are highly appreciated.
      I’m so happy that my work brought you clarity on the subject.
      Don’t hesitate to connect on all social platforms! I share daily valuable insights to help you evolve who you are, personally and professionally.
      Much love, Claudia XOXO


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